Our Privacy policy and usage of Cookies

Updated 20.6.2023

We at Edly Helsinki, business ID: 3245248-2 (below as “we” or “us”) respect our customers and online visitors their right for privacy (below as “you”, “yours” or “them”) and understand the importance of protecting all the information collected about them once visiting our platform and website. Below you can read Edly Helsinki’s privacy policy and guidelines of how we collect, store, and use the information that you provide us once placing an order and visiting our online store. 

We kindly ask you to acknowledge that we share your Personal Information with trusted third parties to be able to power our online store, For example, our online store is built on a Shopify platform, and you can read about how Shopify uses your personal information here:

Also, we have a third-party payment provider, Paytrail, who processes all our payments. Lastly, Edly Helsinki also has a bookkeeper who handles our bookkeeping. For our marketing campaigns, we may use Google Analytics to help us understand better how our customers find our site and shop at our online store. All our service providers have committed to complying with the privacy legislations.

By visiting our online store,, you accept our practices and privacy policy that are described here as well as our Terms and Conditions. 

If you are under 16 years of age, please inform your parent or guardian about these terms as we require their consent once shopping at 

Edly Helsinki need to use your personal information to process orders, order deliveries and payments as well as be able to offer you a personalized shopping experience at our online store. Thus, we may also need to share your personal information with the authorities to comply with the Finnish law and governmental requirements to detect and prevent fraud or other security issues. 

Kindly note, that once visiting our online store and placing an order you consent to us collecting certain personal information to process your order and some general information from your device to enhance and optimize our online store. All the collected information is used to process orders, prevent any wrongdoing and fraud, analyze, and optimize our marketing campaigns, and improve our online store shopping experience. Information we may collect from your device, include information about your web browser, IP address, time and geographical zone, and some of the cookies that are stored on your device. In addition, we may collect information about the individual web pages or products that you view and search for, and what websites or search terms referred you to our online store.

What information is necessary for us to collect about you to process an order?

Once placing an order at we need to collect some personal information from you to fulfill your order and process it correctly. This information is following:

  • First and last name
  • E-mail address
  • Phone number
  • Home address or shipping address
  • Birth date
  • Credit card or invoice billing address 

Credit card details are only entered directly into our payment partners systems and not collected by us. Kindly note that we use Paytrail as our payment service provider. Paytrail is well known payment service provider and a part of the Nets corporation. Paytrail has also been granted a Safe pay-certificate. 

Please keep in mind that all order information is stored for the bookkeeping and as required by the laws of accounting, Accounting Act (1336/1997).

Your privacy rights

At any time and as a EU citizen, you have the right to ask us for access to your personal data, modify the personal data or remove the personal data you have shared with us. If you notice that your information shared with us is incorrect or wish us to erase it or fulfill it, we will do it at your request. 

For orders outside the EU, we will ensure that all personal information is handled appropriately by using standard contractual clauses of the EU Commission.

These are your rights as a data subject once shopping at and living within the EU: 

  1. Right to access your personal data and receive a copy of the personal data we are processing of you or have processed about you once placing an order. 

The copy we provide you contains following information:

  • The purpose of processing your data
  • If the data has been transferred to a third party (e.g. Paytrail, WebLog Oy, Shopify) 
  • Information where the data has been retrieved (if not collected from you) 
  • The estimated time we intend to store the data
  1. At your request, you have the right to ask us to modify your personal data. After your request, we will modify the incorrect or incomplete processed data without any delay.
  2. At your request you have the right to ask us to remove your personal data if the storage of data is no longer needed for the purpose for which it was necessary to collect it. (e.g. the purchase has been processed and delivered)
  3. At your request, you have the right to restrict the processing of data. E.g. you are entitled to request a restriction if your information is incorrect and you have requested us to correct it.  

Also, you have the right to object to your personal data being used for direct marketing. Please just send us an e-mail to

IP address and tracking

Once visiting, your computer’s IP address will automatically be registered for us to measure and follow up on the visitation frequency.

Usage of Cookies

A cookie is known to be a small text file that is saved on your own computer that stores information about you. Cookies are used by companies for many reasons and one of them being to improve their website services. According to Finnish law, all visitors to different websites must be informed about the usage of cookies and have the option to accept them, prevent them or accept only the necessary cookies. Please keep in mind, that if you are rejecting the usage of cookies at our site won’t fully function for you. 

At Edly Helsinki we use essential cookies to make your shopping experience at our online store successful and for us to be able to analyze and optimize our marketing campaigns. Once browsing at cookies are sent between our server and your computer, and we will know what you have placed in your shopping basket or what you have written on your personal site at