Edly Helsinki is on a path to become as sustainable brand as possible. Since day one, Edly Helsinki’s mission has been to inspire consumers to mindful consumption with long-lasting products made with carefully chosen partners. Edly Helsinki strives to create indoor shoes that are made with great quality, style, and fit. Each piece is designed to last a lifetime without being attached to trends or seasons.
Edly Helsinki has chosen to work with suppliers that are located close to the factory in order to avoid unnecessary transportations. All materials for the indoor shoes have been chosen after careful considerations.
Edly Helsinki strives to work with passion and dedication towards an environmentally friendly production and a mindful and sustainable consumption.
Each shoe is handcrafted in Elche, Spain.
Elche was an evident choice for Katja as she has spent majority of her vacations in the area since her childhood. Katja’s grandfather was an entrepreneur himself and bought a house there in the 80’s. Katja visited the area for the first time as a newborn and has ever since spent her holidays there and now with her own family. Witnessing the local craftmanship and beautifully made shoes, it was an evident choice for Katja that the Edly Helsinki indoor shoes would be produced there.
MATERIALS
Edly Helsinki strives to have the best possible materials available for our indoor shoes. All materials used for our indoor shoes are from European manufacturers and most of the materials are even produced in Europe, with a few exceptions. The inner lining-material for our indoor shoes has its origin in India as well as the outer material for our Leena indoor shoes that are made of goat leather have its origin in India as well.
The Engla indoor shoe consists of the following materials:
Sole: 100 % bovine leather
Insole: 50 % post-consumer recycled wool, 20 % wool and 30 % polyester
Lining: 100 % eco-friendly goat leather without metals and chrome
Heel: 100 % rubber
Outer material: 51 % recycled polyester and 49 % polyester with an exception for the pink colour that is 70 % cotton, 18 % recycled polyester and 12 % polyester.
In addition to these materials, the insole has a 100 % recycled polyurethane foam sole to bring comfort.
The Leena indoor shoe consists of the following materials:
Sole: 100 % bovine leather
Insole: 100 % recycled polyester contained from plastic waste found in the ocean
Lining: 100 % eco-friendly goat leather without metals and chrome
Heel: 100 % rubber
Outer material: 100 % goat leather and the golden glitter shoe is 9% Polyester PET, 25% Polyester, 23% Polyutherane & 13 % Cotton
In addition to these materials, the insole has a 100 % recycled polyurethane foam sole to bring comfort.
PACKAGING
The shoe bag is made out of 100 % organic cotton and the shoe box is made out of recycled card box.
Our wish at Edly Helsinki is that you can re-use both the shoe bag and shoe box in your daily life and give both items a longer life cycle. The shoe bag works as an excellent laundry bag or as a storage bag for your shoes. The shoe box is great for storage as well.
TRANSPORTATION
To avoid unnecessary long-haul transportations, we have chosen to work with manufacturers and suppliers close to the factory to keep transportation as minimal as possible.
PRICING
We want to be as transparent as possible with our pricing. The price of our indoor shoes is based on the following costs: manufacturing, materials, packaging, transportation, office, warehouse, and VAT (25,5%). This translates into a price of 160 € for the indoor shoes.